Learn to run Meta Ads that actually convert

Go from "I've never opened Ads Manager" to confidently launching campaigns with a proven 4-phase system built for complete beginners.

A self-paced course by Ivi Sofroniou. Master Facebook & Instagram ads from zero.

3 Things Most Beginners Get Wrong with Facebook Ads

Before you spend a dollar, read these insights from 7+ years managing over $100M in ad spend. This is a taste of what you'll learn inside the course.

01 — Stop boosting posts!

Boosted posts optimize for engagement, not sales. Inside Ads Manager, choose the 'Sales' or 'Leads' objective to tell Meta's algorithm exactly what you want.

02 — Meta already knows who to target

Interest stacking was a 2018 tactic. In 2026, Meta's algorithm is smarter than any manual targeting you can build. Overly narrow targeting actually limits the algorithm and raises your CPMs.

03 — You're writing ads for yourself, not your buyer

Your buyer doesn't care about your brand story — they care about what's in it for them. Every line of copy should answer one question: "so what?"

The 4-Phase System Inside the Course

Each phase builds on the last. By the end, you'll have a complete ad system.

🎯 Phase 1: Foundations

Build a rock-solid setup most business owners skip

• Set up Meta Business Manager without the tech overwhelm
• The PROFIT framework — position your offer so it sells
• Understand your most powerful KPIs and what they actually mean

📊 Phase 2: Launch

Confidently launch your first campaign

• Follow the Facebook Ad launch blueprint to launch smarter and faster
• How to land in front of your dream clients with precise targeting
• Unlock the power of remarketing to turn visitors into buyers

🧲 Phase 3: Convert

Turn clicks into customers with messaging that moves people

• Insider creative + copy formulas for high-converting ads
• Break down competitors' best moves — then do it better
• Position your offer so it feels like a no-brainer

🚀 Phase 4: Scale

Crack the code to consistent results and scale without stress

• The Scaling Blueprint
• Know exactly what to fix and when to pivot
• Combine Facebook Ads with other channels for maximum impact

Numbers That Speak for Themselves

These are real outcomes from real students who followed the system

• $40k+ Monthly revenue — One student went from zero ad experience to consistent $40k months within 6 months of applying the system.
• 5.44x Return on ad spend — Real client campaigns averaging 5.44x ROAS — meaning every $1 spent brings back $5.44.
• $250k Revenue milestone — From first $1k day to $250k total revenue in 6 months, following the exact 4-phase method taught in this course.

Your Instructor: Ivi Sofroniou

Hi, I'm Ivi! I built this course because I saw too many smart business owners waste money on ads that didn't work — simply because no one explained things clearly.

There's a lot of noise in this space (aka complicated strategies, conflicting advice, and unrealistic expectations.)

My goal is simple: To help you understand what actually works, and give you a system you can rely on.

By the End of This Course, You Will…

• Set up your Business Manager properly and understand what each setting actually does
• Finally understand how Meta ads actually work (without overcomplicating it)
• Read your data clearly and know what to scale (and what to stop)
• Avoid the common mistakes that waste time and budget
• Create ads that capture attention and drive action
• Retarget effectively and stay in front of people ready to buy

Everything You Need to Master Facebook Ads

One course. Lifetime access. No recurring fees.

Course Only — $497

Pay once, access forever

• The Complete 4-Phase Facebook Ads System
• Campaign Troubleshooting Checklist
• Expert support along the way

Course + Coaching — $997 (Most popular)

Course + 8 weekly consultation calls

• The Complete 4-Phase Facebook Ads System
• Campaign Troubleshooting Checklist
• Expert support along the way
• 8 weekly 1:1 consultation calls with me

Got Questions? We've Got Answers

Who is this course for?

This course is designed for complete beginners — whether you've never opened Ads Manager or you've tried running ads but didn't get results. If you're a business owner, freelancer, or marketer who wants to learn how to run profitable Meta ads from scratch, this is for you.

How long do I have access to the course?

You get lifetime access. Once you enroll, the course is yours forever — including any future updates or bonus content added down the line.

Is this course self-paced?

Yes! You can go through the material at your own speed. There are no deadlines or live sessions you need to attend. Watch the lessons whenever it fits your schedule.

Do I need a big budget to start running ads?

Not at all. The course teaches you how to start small and scale strategically. Many students begin with as little as $5–$10/day and grow from there once they see results.

What if I get stuck or have questions?

You're not alone in this — expert support is included with your enrollment. If you hit a roadblock, you'll have guidance to help you move forward.

Is there a refund policy?

Yes. If you go through the material and feel it's not the right fit, reach out within 14 days of purchase and we'll work it out. No hard feelings.